7 Crucial Questions You Need To Ask Your SEO Provider
In the 21st century, a business cannot survive without having an online presence. The ubiquity of internet access, particularly to mobile devices, has seen more users using search engines to find businesses that deal in the products or services that they require. This does not apply exclusively to online based businesses, entrepreneurs not operating e-commerce sites still need to source clients online.
It is a well-known business fact that you need the services of an SEO expert to achieve high rankings on search engine results and gain exposure for your business. But what questions to you need to ask your SEO partner to ensure that you get the best results for your business? Check them out below.
1. Who are your past clients and what results did you achieve for them?
You need to be sure that you are working with a SEO company that has a proven track record of achieving results. Look for past clients with established online businesses and determine which metrics they improved after working with the SEO Company. Check out SEO company review sites for other client experiences.
2. How much do you charge for your services?
For every service that you seek, you need to have a budget. No matter how much an SEO company promises to deliver to your business, if you cannot afford their services then you need to expand your search. Conversely, if they charge below the market rates then it might be an indicator that they can’t match your desired quality levels.
3. How will you align SEO to my business strategy?
General SEO just doesn’t cut it anymore. Professional companies like Team Soda customize their SEO strategy to your business objectives. The industry you work in, your target market, and your objectives, should be factored into the SEO services you receive.
4. What SEO services do you offer?
There are four main SEO services:
- Technical SEO which improves your site’s code and speed for your clients.
- User Design (UX) SEO which improves the content and design of your website to appeal to visitors.
- Key Word SEO which incorporates popular search terms for search engine ranking.
- Links SEO which creates off page links from other websites for increased traffic.
Your SEO needs might not be catered for by the company you are engaging with, which is why you need to know the services they offer.
5. How do you measure success?
Some SEO companies measure success by increased traffic, others by increasing your page ranking, while others measure success by increasing your visitor conversion rate. Your needs determine which company is best to work with.
6. Which search engines do you optimize for?
Google is obviously the most popular search engine, and every SEO company caters to its algorithm. However, by some estimates, Google owns as little as 60% of the search engine market. This means that Bing and Yahoo control 40% of the market. You might want a SEO company that caters for optimization for two or more of the search engines.
7. What website platforms can you support?
There are numerous websites and e-commerce platforms available, and each of them requires specialists for SEO optimization. If you are using WordPress, then you need SEO for WordPress. Similarly; Magenta, shopify, blogger, and other platforms have their own needs when it comes to SEO. Ensure that you are working with a company that is familiar with your platform.
If you are looking for an SEO California provider, talk to Team Soda and get the best support there is.