By now it goes without saying that search engine optimization (SEO) is a critical tool for any business looking to have any tangible success in today’s ecommerce-centric business environment. It doesn’t matter if you operate an online store, run a million-dollar company or own a restaurant downtown. By now a lot of people also have an idea what SEO is all about and what it can do. However, do you know what you should do after...
Google is undeniably the dominant search engine of the 21st century. It has, since conception, used unique ranking algorithms that have given it the upper hand compared to other search engines such as Yandex, Yahoo, WebKit, Nitro and Bing. Google is known to make slight changes to its search system about 500 – 600 times a year. That is approximately 10 – 15 times a week. However, many of such changes are minor updates that have...
Conversion rates point to the number of visitors to your site that perform and finish a desired goal, out of a total number of visitors. Conversion rates are usually expressed in a percentage. A high conversion rate indicates that your marketing campaign was successful and your digital design is also successful. This means that you are reaching your targeted audience, offering them what they want and that they are able to access it easily. There are three...
There are more than 200 million content pieces uploaded online each minute. If you do the math, the figures become more significant as you seek to find out what it translates to in an hour, day, week, month, and so on. As an online marketer, what does this mean for your internet-based campaigns? Granted, with top content, you may still struggle to become visible on the web. To avoid being constrained with the spoils of appearing...
The responsiveness of any website plays a significant role as far as the success of any marketing mix is concerned. Having a responsive website is beneficial in aspects such as Pay per Click (PPC), user experience, and Search Engine Optimization among others. Perhaps, you have heard some marketers praise the importance of responsive websites, but you did not care to ask how having an unresponsive website could affect your business in the end. The responsiveness of...
If you have put your business on an online platform, the truth is that you must adopt SEO strategies. With intense competition from other enterprises, increased online visibility helps keep you ahead. With more prospects connecting with your firm, you stand a good chance of raising revenue. Which business owner does not like generating more sales every day? Having said that, what do you understand by SEO? It is a technique used by website owners whose result...
Every time period can be identified by the innovation it contributes to business. In the 21st century, it is difficult to maintain a successful business without an online presence. While there are businesses that exclusively operate online, even ‘brick and mortar’ businesses need to maintain an online presence to achieve profitability. The main reason for businesses maintaining an online presence is the ubiquity of internet access. Customers search online to find the businesses offering the goods and services that they need.
One of the most highly anticipated periods in the business calendar is the holiday season. It is, after all, the season of giving; and these gifts being given must first be procured from businesses. There are two strategies employed to increase sales volumes during the holiday season. First you need to increase your customer base. And secondly, you need to ‘encourage’ your existing customer base to spend more on your goods or services.
Here are 7 strategies to enable your business take advantage of the lucrative holiday season.
If you are a business owner, you definitely should be investing in SEO. In fact, that should be your number one goal in regards to marketing and sales. SEO deals with increasing the visibility of your website to users on search engine platforms such as Google. If you’re not using SEO already, here is why you should. SEO is a credible scientific methodology with results SEO has become quite popular in recent years. Or is it just...