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Search Engine Optimization

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Local SEO

National SEO

SEO Audit

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How to hire an SEO expert?

You can find most SEO experts online. To make sure you get the best, ask about their previous work and how well they performed. You can also request for referral customers whom you can ask about the same. Also ask the SEO expert how they can work on your website to improve its search rankings, i.e. which things would they do to achieve those results.


What does an SEO expert need to know?

An SEO expert needs to know what type of business you are operating, what your business deals in, which geographic market your business is looking to dominate (e.g. town, city, state, etc.), who your target customers are, what your SEO goals are, and what your budget is. This information will provide a good baseline for them to start formulating your SEO campaign.


What can an SEO expert do for you?

What does an SEO expert need to know?They can redesign your website and web content, they can develop a mobile application, they can make your website more responsive to handheld devices, they will improve your ranking on search sites such as Google, they will improve your organic search traffic, they will improve your sales as a result, and they will boost the brand image of your business. To achieve all this they will conduct a site audit, research trending keywords, develop catchy and informative content, create strong backlinks, research your competitors, update your site’s contact information and maps, and lots more.


How much does it cost to hire an SEO expert?

This will depend on how much SEO work you need done, how long you want the SEO process to go on, which location you’re in (SEO services in major cities is more costly), which business niche you’re in, and what SEO company you choose to work with.


Why is SEO important?

SEO services are important because simply having a website is not enough. There’s lots of competition online and SEO provides a sure lifeline that guarantees better search traffic and improved sales.


What does SEO stand for?

SEO stands for search engine optimization. That is, a process where your online business (via your website) is optimized for better search engine results. So the main goal is to get your business as the number one search result online.


How to use SEO?

Once your business is optimized for search engines, there is not much else left for you as the client to do. You can simply sit back and enjoy the improved traffic and sales. Most people choose to retain the SEO company on so that they continue creating content, tweaking keywords and improving backlinks for them, among other tasks.


What is an SEO audit?

An SEO audit is a comprehensive process that seeks to ‘crack your website wide open’ and look into it to see what it’s lacking in terms of SEO as well as what it already has going for it. SEO audits are often conducted either before an SEO process or periodically to see if SEO adjustments have taken root and how much success they’ve had. An SEO audit reports on various critical aspects of a website such as how it’s ranking on various relevant keywords, how it compares to other competitors, how many backlinks it has, and of what quality they are, and more.


How to choose keywords for SEO?

Keywords are chosen by researching existing search trends and patterns. Business owners often do this manually via search engine platforms. However, SEO experts use SEO audit tools such as Google Analytics and Ahrefs software tools to get in-depth keywords for any given niche.


What is an SEO campaign?

An SEO campaign is a process where the client and the SEO provider are working on how to optimize a business for search engine results. In that process there are clearly defined objectives that should be reached. And in some cases the campaign will have a set duration for objectives to be reached and for the entire process to be complete.


Why does SEO take so long?

SEO takes long because it’s a process and not a single event. The work takes weeks and months to complete. For example, finding quality backlinks and adding them onto a client’s website takes time. Creating quality content takes time as well. Developing a new website design also takes time. On and on it goes. When added up, all the processes linked to SEO can gobble up weeks and months to complete. And even when an SEO campaign is complete, SEO really does not stop. Regular content has to be developed every week, links have to be added, and other tweaks have to be made once in a while.

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We listed the most common SEO questions, asked by our clients
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Team Soda SEO Expert
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