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SEO is an acronym for search engine optimization. This is the art of ranking sites higher on search engines in the organic listings i.e. the unpaid sections. You’ve probably heard of the expression “if it’s not on the first page of Google, then it probably doesn’t exist”. This highlights how crucial it is to get your page/ website on that first page. It might be the difference between success and eventual failure.
There are probably hundreds (if not thousands) of law firms in San Diego. If you own a law firm, standing out from the crowd is essential to the success of your business. In today’s times, having an online presence is critical to the survival and growth of your law firm. Gone are the days where you’d make due by relying on word of mouth, passing out business cards, or even posting an advert in the newspaper. Today’s clients are more informed and very specific on what they want which in turn compels business owners to optimize their content in line with their demands.
Law firms need SEO too
Do words like ‘black hat’, ‘PPC’, ‘white hat’, mean anything to you? If not, then you probably need an SEO consultant. Smartphone penetration stands at 72% in the US according to statistics posted by statista.com. The average person is more likely to google for ‘law firms in San Diego’ than peruse through the yellow pages or through newspapers looking for this information. Having an online presence puts your business a click away from 72% of the smartphone users, that’s more than half of the American population. SEO can easily help you tap into this market.
What can a San Diego SEO company do for your law firm?
Since most of the online searches are done using Google, an SEO company, simply put, helps you keep up with Google. The tech giant is constantly tweaking its search engine algorithms to enhance user experience. This means that if your law firm is not careful, that stunning website that was attracting lots of traffic a few months ago may start to lose its effectiveness with just a few changes.
An SEO Company can:
- Help you create a website from scratch. This may help in the following ways:
- Monitor and enhance your website’s speed, creating a seamless and hassle-free user interface.
- Provide website debugging, troubleshooting, maintenance, and managing your backlinks.
- Content development
- SEO audits
- Google local Mapping
- Keyword research
- Help you set up a social media presence. They have research on the most effective platforms to use in order to effectively reach your target audience.
- Keep you off of the search engines’ naughty list. Most search engines will blacklist your site if you’re caught trying to trick their algorithm by stuffing keywords, jacking other pages, etc.
What are some of the advantages of hiring an SEO company?
Hiring an SEO consultant is a bit more economical than hiring a new employee. You cut on the amount of money the employee would run on onboarding, benefits, and also training. When you outsource for an SEO consultant, you’re only paying for what you require; someone with the required skillset and experience.
Work done by an SEO Consultant is quantifiable. They will provide your firm with analyzed data specific to your goals which simplifies and fastens your decision-making process.
As seen from the above statements, creating a one-off website will not keep your content on the first page of the search engines since their algorithms are constantly changing. An SEO consultant will help you keep up with the changes and optimize your website or social media presence so that your content is always readily available to your target audience.
An SEO company will act as a new set of eyes, providing you with fresh insights and an avenue where you can bounce off your ideas.
What are the things to look out for when hiring an SEO company for your firm?
- Relevance to your field
A solid SEO company should have tons of experience in law SEO. This will ensure that they will find and implement the right techniques relevant to your firm in the shortest time.
- Past success
Ensure that you have seen the work they have done in the past. This will help you in accurately gauging whether they are the right fit for you.
- Commitment to your cause
Arrange for meetings with various SEO Companies in order to gauge which one is more committed to your cause. Do not settle for an “okay” company when there’s a great one around the corner willing to do for you.
- Bigger is not always better
Sometimes, bigger is not always better. A smaller firm may be better equipped to channel all its resources to your cause. As the saying goes, ‘it’s not the size of the dog in the fight, it’s the size of the fight in the dog’.
In today’s advancing world, SEO’s importance cannot be neglected. Finding the right SEO Company is of paramount importance. Get in touch with us at Team Soda and grow your law firm exponentially.
