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Having a website is no longer enough to guarantee an online presence. 90% of clicks from search engine searches happen on the first page. If your plumbing company website is not on the first page, then you’re probably losing lots of business to your competitors. Plumber SEO (search engine optimization service) is the science of employing various techniques on your company’s website to ensure it ranks higher on the various search engines i.e. Google, Yahoo, and Bing. Read on to learn more.
Your business needs plumber SEO services
The best way to find out whether your plumbing company needs SEO services is to search for ‘plumbers in (your location)’. If your company’s website doesn’t appear on the first page of the top 3 search engines, then you need to hire an SEO company.
Some of the elements that a plumbing SEO company will work on can be categorized in four major groups:
- Onsite SEO
This tackles your website’s content. It involves editing your website’s headers, titles, URLs, carrying out keyword research, and placement. Keyword analysis is one of the most important aspects of search engine optimization. Having the various keywords that people search for online added to your website boosts ranking on search engines. Examples of keywords that should feature in your website include ‘plumbers in (your location)’, ‘plumbing company’ etc.
- Offsite SEO
Having quality backlinks also help improve your search engine results pages (SERPs) ratings. Backlinks are hyperlinks on another website linking back to your webpage. Think of it as a referral from an influential person. These backlinks can be from people’s social media pages, citations from influential websites like HomeAdvisor, etc. They help build your credibility and also improve your SERPs rating.
- Local SEO
Location data is now crucial to how search engines rate your webpage. Google has incorporated location data like geo-mapping in their algorithm which can now refine results from searches based on the searcher’s current location. If you think of it, it’s faster and cheaper for clients to hire a plumber that’s close to them than getting one that’s miles away. Google local mapping requires you to verify your business premises on Google maps, adding a reliable phone number that clients can use to get in touch with you, and also having platforms where clients can give reviews of your services.
- Technical SEO
This is the behind the scenes aspect of SEO that is rarely noticed by people without programming experience. Some of the elements that make up technical SEO are web architecture, website speed, web design language, optimized display for mobile gadgets, etc. Technical SEO is one of the aspects that make it necessary to hire a plumbing SEO company.
What will I gain from hiring a San Diego plumbing SEO company?
After your SEO plan has been fully implemented by your plumbing SEO Company, you will make immense savings. For starters, hiring a full time employee to perform the SEO job for you would run you down thousands of dollars on training fees, benefits, and overhead costs. Hiring an SEO company ensures that you only spend money for the services you need and want. SEO also cuts down on plumber advertising. Plus, getting organic/ free traffic through your website has a better client conversion rate than paid advertisement.
Since the plumbing SEO Company will deal with data, it will be easier to track your website’s progress; the number of clients gained or lost after implementing an SEO strategy can be easily quantified and converted to data that you will understand.
- An eye on your competitors
Part of an SEO company’s job is to track your competitors’ strategies. This will ensure that you always stay ahead of the curve. That would be helpful, wouldn’t it?
- Compete with the big boys
Nothing brings the David vs Goliath story to light than a small plumbing company that hires the right SEO Company. The right SEO Company will implement the best strategies for you and thereby provide a level playing ground to compete with established plumbers. And all this without having to spend large amounts of money on marketing.
What to look out for when hiring a plumbing SEO company
The best company to hire is one that has loads of experience in the field that you are in. Make sure that they have worked with other plumbers before and assess their success rate. Experienced SEO companies will help you make informed decisions and less mistakes since they have refined their methods over time.
You’d rather have a small plumbing SEO company that is 100% committed to your company than having a bigger one that’s only 50% in.
Although hiring a certified Google partner doesn’t guarantee success, it doesn’t hurt to have one in your corner. Google has the lion’s share of the search engine market. An SEO company that understands their algorithm will help your business keep up with the changing market trends.
Make sure you talk to different plumbing SEO companies before settling on one. Ask lots of questions on things that you do not understand and ensure that you are comfortable with the one you pick. The success of your business depends on it.