Mobile Traffic And Why You Should Be Tapping Into It Via SEO
According to recent research, about 80% of online shoppers use their mobile phones to shop. In fact, most mobile users prefer to use the mobile interface of online shopping than any other gadget’s interface. This is a great resource for mobile traffic, but why are retailers not tapping into it? Below are a few tips on how to tap into mobile traffic via SEO.
- Make use of keywords
Do your own research to find out what preferences mobile users lean towards when making online searches. It is important to consider the various situations, locations or places where people use their mobile devices to make searches. In addition, it is key to discover what kind of words these same mobile device users make use of in search engines. When you discover this, you are well on your way to tapping into this goldmine. Secondly, take your time coming up with the right keywords. This is a process that should not be rushed, to get the most out of the mobile traffic coming your way.
- Optimize your website
There are two ways you could do this; first, you can choose to use the same interface on PC for mobile devices. Alternatively, you can design a completely different interface solely for mobile users. This second route is the more preferred option though some people feel it is more difficult. On the contrary, it is simpler than you may imagine. By consulting with SEO experts like Team Soda, you can set up your mobile webpage with no trouble at all.
- Do not ignore social media platforms
Mobile phone users have at least 5 social media apps on their devices at any one time. It is through these apps that mobile phone users connect to social media platforms. It is paramount that you link your website to social media apps by having links on the interface. In general, social media functionality is important for a mobile website to garner more traffic.
- Make your website more interactive
A static website does not keep a user on it long enough to create conversions. An interactive website keeps the user busy by having many call-to-action statements as well as a click-to-call button which is centrally placed. It is also vital to include a pop-up box asking for feedback or subscription. Remember, these interactions serve to increase mobile traffic to your site thus rating it highly for SEO.
- Content is king
Mobile device users are usually looking for a solution; be sure to craft your content in a way that will provide this solution without taking them round in circles. If your solution is hidden behind too much information, you are bound to lose out on conversions. Additionally, keep your content brief, simple and precise.
In conclusion, it is clear to see that the mobile phone usage is only going to grow further. The question to ask yourself is this, is your online business mobile-phone ready? By applying the tips provided above, you should be well on your way to high SEO rankings, and increased conversions.