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Before you start planning how you will use SEO to give your online business an added advantage and build a better brand or bring in more sales, the one thing you need to get done first is a website audit. Your local SEO expert San Diego company can get this done for you at a small cost. And through this audit you will get the right data to show you what exactly your website needs to...

Every website today needs to have a professional landing page. A landing page is the default page where visitors are directed once they click on a link or a search page result. It is an intentional page created with SEO in mind. And it can be a very productive addition to your website if created and applied in the right ways. If you do not have a landing page on your site yet then here is...

Audio searching is growing at a very fast rate and changing SEO as we know it. Why would audio searching gain such traction in a short time? Well, it is faster and more convenient with the technology behind it such as Siri and Google Assistant evolving daily. Furthermore, audio searching is more reliable in situations where typing is not possible in the case of terminal disability. That said, audio searching is changing SEO as we know...

Advertising online has become revolutionized through the years. Now more than ever, online advertising has become the go-to solution for marketers as opposed to traditional methods of advertising. The key reason why online advertising has gained traction in the recent years is because it is cheaper than traditional advertising. There are many ways and forms of advertising online which are super cheap yet have a high ROI. Here are some of these online advertising methods to...

Investing in SEO should be every online business’s top priority in this technologically advanced age. According to an online article, investing in SEO is pretty much like investing in the stock market. You will research to find the keywords that will help your content convert and increase traffic. You need to maintain a good balance between risk and reward. Having established what these keywords are, you then pick and apply them. You then watch to see...

There are more than 200 million content pieces uploaded online each minute. If you do the math, the figures become more significant as you seek to find out what it translates to in an hour, day, week, month, and so on. As an online marketer, what does this mean for your internet-based campaigns? Granted, with top content, you may still struggle to become visible on the web. To avoid being constrained with the spoils of appearing...

The responsiveness of any website plays a significant role as far as the success of any marketing mix is concerned. Having a responsive website is beneficial in aspects such as Pay per Click (PPC), user experience, and Search Engine Optimization among others. Perhaps, you have heard some marketers praise the importance of responsive websites, but you did not care to ask how having an unresponsive website could affect your business in the end. The responsiveness of...

With digital marketing taking the business world by storm, you would be doing your business a great disservice by ignoring its place. At the mention of the term ‘digital marketing’ does your mind flash to social media? If so, you are on the right track. What about SEO, what thoughts does it conjure? Are you thinking website, page ranking and concepts like that? Congratulations, we are about to discuss ways through which SEO pros can use...

An enhanced online presence draws visitors to your website increasing chances of roping-in more clients. Web optimization improves search engine ranking hence the reason you need to dedicate more resources to the task. The prevailing question is should you hire an SEO company or an individual expert? Many entrepreneurs are unaware of the differences that exist between the two categories of professionals. Here are a couple of them: What does an SEO company offer? SEO companies can assign...

If you have put your business on an online platform, the truth is that you must adopt SEO strategies. With intense competition from other enterprises, increased online visibility helps keep you ahead. With more prospects connecting with your firm, you stand a good chance of raising revenue. Which business owner does not like generating more sales every day? Having said that, what do you understand by SEO? It is a technique used by website owners whose result...