By now it goes without saying that search engine optimization (SEO) is a critical tool for any business looking to have any tangible success in today’s ecommerce-centric business environment. It doesn’t matter if you operate an online store, run a million-dollar company or own a restaurant downtown. By now a lot of people also have an idea what SEO is all about and what it can do. However, do you know what you should do after...
Audio searching is growing at a very fast rate and changing SEO as we know it. Why would audio searching gain such traction in a short time? Well, it is faster and more convenient with the technology behind it such as Siri and Google Assistant evolving daily. Furthermore, audio searching is more reliable in situations where typing is not possible in the case of terminal disability. That said, audio searching is changing SEO as we know...
Advertising online has become revolutionized through the years. Now more than ever, online advertising has become the go-to solution for marketers as opposed to traditional methods of advertising. The key reason why online advertising has gained traction in the recent years is because it is cheaper than traditional advertising. There are many ways and forms of advertising online which are super cheap yet have a high ROI. Here are some of these online advertising methods to...
According to recent research, about 80% of online shoppers use their mobile phones to shop. In fact, most mobile users prefer to use the mobile interface of online shopping than any other gadget’s interface. This is a great resource for mobile traffic, but why are retailers not tapping into it? Below are a few tips on how to tap into mobile traffic via SEO. Make use of keywords Do your own research to find out what preferences...
Conversion rates point to the number of visitors to your site that perform and finish a desired goal, out of a total number of visitors. Conversion rates are usually expressed in a percentage. A high conversion rate indicates that your marketing campaign was successful and your digital design is also successful. This means that you are reaching your targeted audience, offering them what they want and that they are able to access it easily. There are three...
Investing in SEO should be every online business’s top priority in this technologically advanced age. According to an online article, investing in SEO is pretty much like investing in the stock market. You will research to find the keywords that will help your content convert and increase traffic. You need to maintain a good balance between risk and reward. Having established what these keywords are, you then pick and apply them. You then watch to see...
With digital marketing taking the business world by storm, you would be doing your business a great disservice by ignoring its place. At the mention of the term ‘digital marketing’ does your mind flash to social media? If so, you are on the right track. What about SEO, what thoughts does it conjure? Are you thinking website, page ranking and concepts like that? Congratulations, we are about to discuss ways through which SEO pros can use...
An enhanced online presence draws visitors to your website increasing chances of roping-in more clients. Web optimization improves search engine ranking hence the reason you need to dedicate more resources to the task. The prevailing question is should you hire an SEO company or an individual expert? Many entrepreneurs are unaware of the differences that exist between the two categories of professionals. Here are a couple of them: What does an SEO company offer? SEO companies can assign...
If you have put your business on an online platform, the truth is that you must adopt SEO strategies. With intense competition from other enterprises, increased online visibility helps keep you ahead. With more prospects connecting with your firm, you stand a good chance of raising revenue. Which business owner does not like generating more sales every day? Having said that, what do you understand by SEO? It is a technique used by website owners whose result...
In the 21st century, a business cannot survive without having an online presence. The ubiquity of internet access, particularly to mobile devices, has seen more users using search engines to find businesses that deal in the products or services that they require. This does not apply exclusively to online based businesses, entrepreneurs not operating e-commerce sites still need to source clients online.
It is a well-known business fact that you need the services of an SEO expert to achieve high rankings on search engine results and gain exposure for your business. But what questions to you need to ask your SEO partner to ensure that you get the best results for your business? Check them out below.