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If you have been tapping into SEO to give your business a fighting change in this era of e-commerce, then you know that working closely with your SEO experts is important. An interesting aspect that is rarely talked about is what to do, or better yet what to ask, once the SEO campaign is over and their contract is complete. Do you just shake hands and say thanks or is there a way to extract more...

Every website today needs to have a professional landing page. A landing page is the default page where visitors are directed once they click on a link or a search page result. It is an intentional page created with SEO in mind. And it can be a very productive addition to your website if created and applied in the right ways. If you do not have a landing page on your site yet then here is...

For a long time now SEO has been associated with written content such as blogs and articles almost exclusively. In fact, this has been the norm since SEO became one of the most powerful tools to market online websites and businesses. However, the trends defining online content are slowly changing and a new form of SEO is slowly taking root in the industry. That new form of SEO is video SEO. Do you need video SEO?...

Have you been trying to boost your site’s SEO efforts all year without much luck. Or maybe have the year’s Google updates wiped out your SEO gains? Lots of people may relate with this. However, the good news is that there is still a little time to give your site an SEO boost before 2018 officially ends. Check them out below. What tips can boost my site ranking? Review your website design and ensure that it is...

Google is undeniably the dominant search engine of the 21st century. It has, since conception, used unique ranking algorithms that have given it the upper hand compared to other search engines such as Yandex, Yahoo, WebKit, Nitro and Bing. Google is known to make slight changes to its search system about 500 – 600 times a year. That is approximately 10 – 15 times a week. However, many of such changes are minor updates that have...

SEO (to some) it is just a three letter acronym that has little or no meaning at all. However, if you are in business, or should you be planning on venturing into one, SEO is the Holy Grail to grooming it to be the big brand you desire. Search Engine Optimization (SEO) is a process used to increase your business’s visibility to the millions of clients searching for your kind of business or services online, and...

According to recent research, about 80% of online shoppers use their mobile phones to shop. In fact, most mobile users prefer to use the mobile interface of online shopping than any other gadget’s interface. This is a great resource for mobile traffic, but why are retailers not tapping into it? Below are a few tips on how to tap into mobile traffic via SEO. Make use of keywords Do your own research to find out what preferences...

Conversion rates point to the number of visitors to your site that perform and finish a desired goal, out of a total number of visitors. Conversion rates are usually expressed in a percentage. A high conversion rate indicates that your marketing campaign was successful and your digital design is also successful. This means that you are reaching your targeted audience, offering them what they want and that they are able to access it easily. There are three...

Investing in SEO should be every online business’s top priority in this technologically advanced age. According to an online article, investing in SEO is pretty much like investing in the stock market. You will research to find the keywords that will help your content convert and increase traffic. You need to maintain a good balance between risk and reward. Having established what these keywords are, you then pick and apply them. You then watch to see...

The responsiveness of any website plays a significant role as far as the success of any marketing mix is concerned. Having a responsive website is beneficial in aspects such as Pay per Click (PPC), user experience, and Search Engine Optimization among others. Perhaps, you have heard some marketers praise the importance of responsive websites, but you did not care to ask how having an unresponsive website could affect your business in the end. The responsiveness of...