A website is an important ecommerce tool. It helps connect you/your products or services to the World Wide Web. And through it you can expand your business and gain millions of customers, followers, and fans from all over. When it comes to Search Engine Optimization (SEO), a good website is critical. However, if you have a slow website, it might not be helping you at all. In this fast-paced world, users want instant service and instant...
For a long time now SEO has been associated with written content such as blogs and articles almost exclusively. In fact, this has been the norm since SEO became one of the most powerful tools to market online websites and businesses. However, the trends defining online content are slowly changing and a new form of SEO is slowly taking root in the industry. That new form of SEO is video SEO. Do you need video SEO?...
Google is undeniably the dominant search engine of the 21st century. It has, since conception, used unique ranking algorithms that have given it the upper hand compared to other search engines such as Yandex, Yahoo, WebKit, Nitro and Bing. Google is known to make slight changes to its search system about 500 – 600 times a year. That is approximately 10 – 15 times a week. However, many of such changes are minor updates that have...
There are more than 200 million content pieces uploaded online each minute. If you do the math, the figures become more significant as you seek to find out what it translates to in an hour, day, week, month, and so on. As an online marketer, what does this mean for your internet-based campaigns? Granted, with top content, you may still struggle to become visible on the web. To avoid being constrained with the spoils of appearing...
An enhanced online presence draws visitors to your website increasing chances of roping-in more clients. Web optimization improves search engine ranking hence the reason you need to dedicate more resources to the task. The prevailing question is should you hire an SEO company or an individual expert? Many entrepreneurs are unaware of the differences that exist between the two categories of professionals. Here are a couple of them: What does an SEO company offer? SEO companies can assign...
In the 21st century, a business cannot survive without having an online presence. The ubiquity of internet access, particularly to mobile devices, has seen more users using search engines to find businesses that deal in the products or services that they require. This does not apply exclusively to online based businesses, entrepreneurs not operating e-commerce sites still need to source clients online.
It is a well-known business fact that you need the services of an SEO expert to achieve high rankings on search engine results and gain exposure for your business. But what questions to you need to ask your SEO partner to ensure that you get the best results for your business? Check them out below.
For small businesses, the holiday season represents a lucrative opportunity to boost yearly earnings. With a good strategy, a small business can hold its own against larger competitors and enjoy the holiday period. Here are seven tips that small businesses can use to survive the ultra-competitive holiday season. Have a Plan This is the most important tip for any small business that wants to enjoy the holiday season. The holiday season is too important in the...