By now it goes without saying that search engine optimization (SEO) is a critical tool for any business looking to have any tangible success in today’s ecommerce-centric business environment. It doesn’t matter if you operate an online store, run a million-dollar company or own a restaurant downtown. By now a lot of people also have an idea what SEO is all about and what it can do. However, do you know what you should do after...
A website is an important ecommerce tool. It helps connect you/your products or services to the World Wide Web. And through it you can expand your business and gain millions of customers, followers, and fans from all over. When it comes to Search Engine Optimization (SEO), a good website is critical. However, if you have a slow website, it might not be helping you at all. In this fast-paced world, users want instant service and instant...
What a time to be alive! In this age of social media, the gap between business and social life is closing by the years. While a company’s website remains an ideal platform for conducting businesses, social media platforms act as the real virtual market. Many online businesses that rely on SEO to increase their online visibility and market share are now appreciating social media integration into their websites. With some platforms boasting billions of active users...
For a long time now SEO has been associated with written content such as blogs and articles almost exclusively. In fact, this has been the norm since SEO became one of the most powerful tools to market online websites and businesses. However, the trends defining online content are slowly changing and a new form of SEO is slowly taking root in the industry. That new form of SEO is video SEO. Do you need video SEO?...
Google is undeniably the dominant search engine of the 21st century. It has, since conception, used unique ranking algorithms that have given it the upper hand compared to other search engines such as Yandex, Yahoo, WebKit, Nitro and Bing. Google is known to make slight changes to its search system about 500 – 600 times a year. That is approximately 10 – 15 times a week. However, many of such changes are minor updates that have...
Audio searching is growing at a very fast rate and changing SEO as we know it. Why would audio searching gain such traction in a short time? Well, it is faster and more convenient with the technology behind it such as Siri and Google Assistant evolving daily. Furthermore, audio searching is more reliable in situations where typing is not possible in the case of terminal disability. That said, audio searching is changing SEO as we know...
According to recent research, about 80% of online shoppers use their mobile phones to shop. In fact, most mobile users prefer to use the mobile interface of online shopping than any other gadget’s interface. This is a great resource for mobile traffic, but why are retailers not tapping into it? Below are a few tips on how to tap into mobile traffic via SEO. Make use of keywords Do your own research to find out what preferences...
Conversion rates point to the number of visitors to your site that perform and finish a desired goal, out of a total number of visitors. Conversion rates are usually expressed in a percentage. A high conversion rate indicates that your marketing campaign was successful and your digital design is also successful. This means that you are reaching your targeted audience, offering them what they want and that they are able to access it easily. There are three...
There are more than 200 million content pieces uploaded online each minute. If you do the math, the figures become more significant as you seek to find out what it translates to in an hour, day, week, month, and so on. As an online marketer, what does this mean for your internet-based campaigns? Granted, with top content, you may still struggle to become visible on the web. To avoid being constrained with the spoils of appearing...
With digital marketing taking the business world by storm, you would be doing your business a great disservice by ignoring its place. At the mention of the term ‘digital marketing’ does your mind flash to social media? If so, you are on the right track. What about SEO, what thoughts does it conjure? Are you thinking website, page ranking and concepts like that? Congratulations, we are about to discuss ways through which SEO pros can use...