Top SEO Practices You Should Be Focusing On To Boost Your Business During COVID-19 Pandemic.
Why SEO during the Covid-19 pandemic?
The COVID-19 virus has had a devastating effect on businesses all over the world. Most of them are running on bare minimum and others have completely shut down. It’s natural for a business owner to, therefore, wonder why he/she should bother with SEO at such a difficult period.
The virus has forced people to either work from home or to stay at home. This means that people have more time on their hands. People no longer have to commute to work or work late hours. It also means that they will spend more time online reading, shopping, doing research, etc. This is the most opportune time to reach out to new potential clients and to assure already existing ones of your presence.
SEO Strategies to implement during COVID-19 pandemic in San Diego
- Local SEO
Since most people are not free to move around as often as they would like, it’s only natural that local businesses are more sought after. For example, a business owner in San Diego looking to hire an SEO company is more likely to search for “SEO company San Diego” as opposed to looking for one in another state. A San Diego SEO expert is more likely to offer tailored information on the area. This means that businesses that are optimized to tap into their local communities are more likely to increase sales.
- Short term and long term goals
When will the COVID-19 pandemic end? Although we do not have the answer to this question, it should end eventually. As a short term measure, it is important to align your SEO strategy to have content relevant to the coronavirus theme.
Long term, you should keep with traditions that have traditionally helped your business grow.
- Covid-19 associated keywords
Keywords are essential to having your website indexed higher on search engine results pages. During this pandemic, it is important to have keywords that relate to the coronavirus. For example, a furniture store is likely to build domain authority and may rank higher if they advertised a sofa on their blog as “increases comfort while in quarantine”.
- Updating optimized content
Once you’re done with keyword research, you may start writing your content. Knowing what form to present your content is of the utmost importance. Google algorithms are optimized to pick websites that have updated blogs.
You also must be sensitive to the times. For example, before the pandemic, people may have searched for “guitar lessons” but because they can’t freely move around, searches may have changed to “guitar lessons at home”. This will boost your page rankings and consequently, direct more traffic through your website.
- GMB (Google My Business)
Google My Business is an important part of your local SEO strategy. Your GMB profile is a source of reliable advertisement that gives your customers information on your location, your operating times, and any other information you may want to put across.
During this pandemic, it is important to update revised business operating times. A customer will tend to pick a business that has displayed it revised opening and closing times instead of one that he/she has to call and confirm.
Google is also putting labels on listings that don’t have revised information in line with the coronavirus.
In conclusion, SEO is a continuous process. You may have to implement other clever strategies in order to survive these difficult times. Talk to Team Soda on how to keep your ranking up during coronavirus.