Today, over 70% of all searches conducted online are geared towards finding local products or local service providers. This is a huge vein full of potential sales and new customers. Coincidentally, local businesses such as dentists, plumbers, builders, and electricians also derive over 70% of their sales and revenue from local customers as well.
For example, someone looking for a dentist in San Fernando is going to key in ‘San Fernando dentist’ on their computer or phone when searching online. If your business is not optimized to tap into such local searches, you are losing out on a lot of sales.
And this is where Local SEO comes in. Local SEO is all about local search engine optimization. Put simply, this is where we make sure that your business and your website are optimized to access all the local searches related to your niche market.
We accomplish this through different ways. The first is keyword research. Keyword research is a pillar of any SEO audit work. Here we research keywords that are most searched in your niche market. We then infuse these keywords into your web content and blogs in order to pull traffic from Google and other search sites. We also develop great content for your site so that all the people who click on it can get the information they need and hopefully make a purchase. We also create credible backlinks that redirect traffic and sales to your site. More than that, backlinks are a great way to push your website to page one of Google, thanks to Google search algorithms such as Panda and Penguin.
In all, Local SEO will make a huge difference to your website traffic, sales, Google search positioning, and your brand exposure as well.
Local SEO is a MUST-HAVE!