Have you been trying to boost your site’s SEO efforts all year without much luck. Or maybe have the year’s Google updates wiped out your SEO gains? Lots of people may relate with this. However, the good news is that there is still a little time to give your site an SEO boost before 2018 officially ends. Check them out below. What tips can boost my site ranking? Review your website design and ensure that it is...
Google is undeniably the dominant search engine of the 21st century. It has, since conception, used unique ranking algorithms that have given it the upper hand compared to other search engines such as Yandex, Yahoo, WebKit, Nitro and Bing. Google is known to make slight changes to its search system about 500 – 600 times a year. That is approximately 10 – 15 times a week. However, many of such changes are minor updates that have...
SEO (to some) it is just a three letter acronym that has little or no meaning at all. However, if you are in business, or should you be planning on venturing into one, SEO is the Holy Grail to grooming it to be the big brand you desire. Search Engine Optimization (SEO) is a process used to increase your business’s visibility to the millions of clients searching for your kind of business or services online, and...
Audio searching is growing at a very fast rate and changing SEO as we know it. Why would audio searching gain such traction in a short time? Well, it is faster and more convenient with the technology behind it such as Siri and Google Assistant evolving daily. Furthermore, audio searching is more reliable in situations where typing is not possible in the case of terminal disability. That said, audio searching is changing SEO as we know...
Advertising online has become revolutionized through the years. Now more than ever, online advertising has become the go-to solution for marketers as opposed to traditional methods of advertising. The key reason why online advertising has gained traction in the recent years is because it is cheaper than traditional advertising. There are many ways and forms of advertising online which are super cheap yet have a high ROI. Here are some of these online advertising methods to...
According to recent research, about 80% of online shoppers use their mobile phones to shop. In fact, most mobile users prefer to use the mobile interface of online shopping than any other gadget’s interface. This is a great resource for mobile traffic, but why are retailers not tapping into it? Below are a few tips on how to tap into mobile traffic via SEO. Make use of keywords Do your own research to find out what preferences...
Conversion rates point to the number of visitors to your site that perform and finish a desired goal, out of a total number of visitors. Conversion rates are usually expressed in a percentage. A high conversion rate indicates that your marketing campaign was successful and your digital design is also successful. This means that you are reaching your targeted audience, offering them what they want and that they are able to access it easily. There are three...
Investing in SEO should be every online business’s top priority in this technologically advanced age. According to an online article, investing in SEO is pretty much like investing in the stock market. You will research to find the keywords that will help your content convert and increase traffic. You need to maintain a good balance between risk and reward. Having established what these keywords are, you then pick and apply them. You then watch to see...
There are more than 200 million content pieces uploaded online each minute. If you do the math, the figures become more significant as you seek to find out what it translates to in an hour, day, week, month, and so on. As an online marketer, what does this mean for your internet-based campaigns? Granted, with top content, you may still struggle to become visible on the web. To avoid being constrained with the spoils of appearing...
The responsiveness of any website plays a significant role as far as the success of any marketing mix is concerned. Having a responsive website is beneficial in aspects such as Pay per Click (PPC), user experience, and Search Engine Optimization among others. Perhaps, you have heard some marketers praise the importance of responsive websites, but you did not care to ask how having an unresponsive website could affect your business in the end. The responsiveness of...