Google is undeniably the dominant search engine of the 21st century. It has, since conception, used unique ranking algorithms that have given it the upper hand compared to other search engines such as Yandex, Yahoo, WebKit, Nitro and Bing. Google is known to make slight changes to its search system about 500 – 600 times a year. That is approximately 10 – 15 times a week. However, many of such changes are minor updates that have...
Conversion rates point to the number of visitors to your site that perform and finish a desired goal, out of a total number of visitors. Conversion rates are usually expressed in a percentage. A high conversion rate indicates that your marketing campaign was successful and your digital design is also successful. This means that you are reaching your targeted audience, offering them what they want and that they are able to access it easily. There are three...
Every time period can be identified by the innovation it contributes to business. In the 21st century, it is difficult to maintain a successful business without an online presence. While there are businesses that exclusively operate online, even ‘brick and mortar’ businesses need to maintain an online presence to achieve profitability. The main reason for businesses maintaining an online presence is the ubiquity of internet access. Customers search online to find the businesses offering the goods and services that they need.