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What Is SEO?

What Is SEO?

If you look around the World Wide Web for resources/services such as website design, internet marketing, web traffic, online sales, online stores or social media marketing, you are bound to come across the term SEO. And if you operate a business (online or not) you absolutely need SEO services. But what is SEO? What does it do? Is it something that you need or are probably already doing but you’re not aware? Find the answers to these questions and more below.


What is SEO?

SEO stands for Search Engine Optimization. And as the name suggests, SEO is all about optimizing websites for search engines. Basically, SEO is a collection of services that are offered to make your website rank high up on search engines such as Google. This collection includes services such as competitor analysis, website audits, website design, content development, social media marketing, Google analytics, link building, paid advertising, and more.


When carried out together, these services will make your website feature prominently on search engines. And with that you’ll benefit from increased web traffic, increased sales, increased market share, increased Ad revenue, and improved brand recognition.


Who provides SEO services?

SEO services are provided by SEO companies. The best SEO companies provide all the SEO services as a full package, starting from web design to Local SEO and even National SEO. These companies may be run by a team where there are different experts specializing in different SEO niches or they may be run by a single SEO expert who dabbles in all the SEO fields.


Over the last decade, the number of SEO providers has ballooned tremendously. Today, SEO providers are everywhere. However just like with any other service, caution is needed when selecting the right provider.


How is SEO carried out?

SEO is a process. It can takes weeks, months, and in some cases, even years. Anyone who claims that they can use SEO to turn your business into an overnight success would be lying.


Want to know how all the SEO magic happens? Your SEO provider will start the process by understanding your business. This will allow them to advise you on the best SEO practices to apply to your website. From there, they will detail a schedule of the process ahead. During that time, they will continuously build and tweak your site while monitoring its progress. The SEO providers do all the work. They’ll, however, constantly discuss with you the progress achieved and important strategies on the way forward.


Who needs SEO services?

SEO is just for business, right? False. There is a misconception in the market that only businesses or large corporations need SEO. This is simply untrue. The truth is that every business (large or small) and every organization needs SEO. After all, all these entities want to be seen online. They also want increased website traffic and improved brand recognition. So every legal entity needs SEO, from the small bakery to the large national organizations and the multinational corporations.


How do I tell that I need SEO?

You can tell that you need SEO if the answers to these questions are yes:

  • Do you operate a business or organization?
  • Do you want more web traffic?
  • Do you want more online sales?
  • Do you want more relevant and interesting content on your website?
  • Do you want a modern, inviting, and responsive website?
  • Do you want your website to have more authority within your niche/industry?
  • Do you want to appear prominently on search results?
  • Do you want to outdo your competitors?


If you’re not using SEO already, chances are that you should. Find a dependable SEO company near you and get started.


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